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Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/powerfully-passive